Market Awareness has years of global experience uncovering the perceived strengths and weaknesses of our clients directly from their customers, lost prospects, employees, and channel partners. Objectively gathering and analyzing intelligence is the sole focus of our business.
We specialize in a variety of solutions all focused on intelligence gathering through direct human-to-human (HUMINT) interaction. We offer unique programs that focus on Voice of the Business® solutions. All of our solutions can be scoped in the form of either a Custom Package as a one-time project, or our Enterprise Package in which you receive a given number of Samples to utilize over the course of the year and continue building up your intelligence pipeline.
Our unparalleled strategy consists of five primary pillars. Market Awareness' proven methodology meets gold standards and provides strategic, unbiased, measurable, actionable, and repeatable intelligence.
We have conducted interviews with thousands of decision makers, influencers, employees, and channel partners, providing critical insights that drive our clients to success. We dedicate a senior level delivery team to each project and spend time with you in the Discovery Phase to ensure we uncover all of the intelligence you need to know.
Our delivery team consists of seasoned business professionals that understand no two interviews are the same. We utilize a unique, personal, and successful process to engage with the Samples you select. In addition to gathering quantitative intelligence, during the interviews we ask questions based on the natural flow of the conversations to capture unanticipated comments and ensure we uncover all the details you need to know. Our delivery team is trained to ask open-ended questions on the fly to incite further detailed responses.
Our Programs and team of experienced professionals will provide you with the intelligence needed to strategically drive sales, product, and marketing decisions toward greater competitive advantage, greater revenue growth, and greater market share.