Market Awareness


Portal Overview Video


Find Hidden Insights in Your Buyer Intelligence

Market Awareness has partnered with SCIP to provide a comprehensive online intelligence portal to put your Win/Loss or Product Viability data to work for you. More than a data repository, myCIscore houses buyer intelligence that is: 

  • Focused: Your buyer intelligence will allow easy identification of strengths and weaknesses for strategic and tactical initiatives
  • Intuitive: Spend time pulling out insights that ring the cash register, not on the phone with your tech support
  • Plug & Play: Built by a dedicated team of CI experts, myCIscore comes pre-loaded with 26 best-in-class key performance indices (KPI’s) to track
  • Flexible: Unlimited space to add and track additional open-ended questions to capture exactly what your organization needs to know
  • Smart: myCIscore has user-friendly visualizations and reports built-in, so you can quickly slice and dice your data and intelligence
  • Secure: Protected with state-of-the-art SSL encryption and multi-state failover backups 
  • Cost-Effective: Only $499 per year – no hidden charges (if SCIP member)

What Insights Can You Uncover?

  • Customer Satisfaction: Do your buyers or prospects really think you’re customer centric? Would that drive more revenue if you were?
  • Organizational Health: Where are the strengths and weak spots in your organization? What do their colleagues think the perception of your organization is?
  • At-Risk Customers: Which customers are in jeopardy of defecting in the next 12 months? Which references from existing customers are detrimental if used?
  • Win-Back Strategy: Which lost customers should you should be re-engaging and assigning to a salesperson?
  • Innovation: What new product ideas are customers actually willing to pay for and find value in from your organization? Which aspects of your product are of little value to your buyers?
  • Measurable Intelligence: Information can be turned into intelligence by grabbing two value scores for each KPI and generating an Expectation Gap Score to quickly drive smarter business decisions, increase revenue, and improve the customer experience. Verbatims: You can associate verbatim comments with each KPI thereby allowing your organization to use both qualitative and quantitative data to understand exactly what your organization is doing right or wrong from your buyer’s perception.
  • Streamline Communication: Now you can take a single report to a strategic or tactical meeting with different groups to easily convey organizational areas that are of top priority to address – complete with buyer comments to provide proof.

Pricing = $999/year

Market Awareness also offers win/loss analysis to populate your intelligence portal with intelligence from your buyers and prospects. We bundle that analysis into your plan for those organization who might not have the internal bandwidth to do a small or large win/loss analysis - we can jumpstart that program for you and have your intelligence portal populated. Our goal is to make each organization self sufficient and actually train one of your employees on how to do the analysis to obtain the intelligence and populate your intelligence portal.

​SCIP has been a great partner of Market Awareness for over a decade. They offer a lot of great material: Website

Purchase or Additional Information

If you would like to us to contact you to discuss intelligence portal specifics or any other questions you have - just fill out the fields below and we'll contact you. 

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"We’ve been using the intelligence portal for the past 5 years to house our buyer intelligence data as well as all of our product viability analysis. We access the portal weekly to drive strategic and tactical initiatives and track our progress. The portal definitely provides the backbone to our organization when it comes to understanding and disseminating our buyer intelligence data."

StudioNorth (Mark Mohr) 

“The intelligence portal is one of the first repositories we’ve ever used to contain the massive amounts of data and intelligence from our Win/Loss projects. We use buyer scores, verbatims, and KPI scores to drive summary reports based on trends that get communicated throughout our large organization to various owners in the sales, executive, delivery, and marketing areas. We are continually obtaining buyer intelligence and we are utilizing the intelligence portal to allow us to uncover those findings and drive various internal initiatives."

​IQVIA (Barb Barrett)