We provide advanced Voice of the Business ® (VoB) solutions to allow firms to truly understand the health and performance of their organization, allowing them to ignite revenues. VoB covers all three disciplines of Customer Insights, Employee Insights, and Competitive Insights, and turns those insights into intelligence that is strategic, unbiased, actionable, measurable, and repeatable.
Our VoB solutions provide an unprecedented ability to support better decision-making and enable organizational agility by allowing key performance metrics to be identified and addressed, not in quarters or months, but in days or minutes.
Our cloud solution dashboard, detailed reports, and proactive alerts allow organization-wide communication at your fingertips.
VoB is one of the top goals driving today's organizations to remain successful and competitive. Click here to see some of our white papers, case studies, and other related articles to Customer, Employee, and Competitive insights.

VoB programs help companies reduce customer and employee turnover and improve sales, ultimately resulting in topline revenue growth. Let our clients explain why Market Awareness has earned an industry-leading 94% reference rating over the past 5 years.


Market Awareness provides critical advanced Voice of the Business ® (VoB) intelligence needed to make more informed decisions and increase
corporate revenues. Unlock your true VoB and compete on
a whole new level in today's challenging economy.

Advanced VoB programs enable organizations to access the minds of their competition, employees, and buyers. The intelligence gathered in the process is used by numerous stakeholders within your organization
to develop strategic plans, marketing plans, launch new products,
train service personnel, and support sales conversations
and decision making.

Companies successfully leveraging VoB programs within their customer management activities accomplish year-over-year performance gains, such as a 28.3% increase in annual company revenue, and 14.5% increase in customer satisfaction.

Events as of April 21, 2014

SCIP Europe Conference
Tue. November 5, 2013 to Thu. November 7, 2013
Rome, Italy
You Can't Manage Intelligence Unless You Track It
Wed. June 12, 2013 to Wed. June 12, 2013
SCIP SW Ohio Chapter
Market Awareness Interactive Workshop
Tue. May 7, 2013 to Tue. May 7, 2013
Orlando, FL

News as of April 21, 2014

You Can't Manage Intelligence Unless You Track It
Market Awareness will present an interactive session on establishing strategic and tactical tracking mechanisms on Tuesday, May 7 at the 28th SCIP International Conference.
Tue. May 7, 2013
Glen Brynteson Appointed to SCIP Board of Directors
Long-time competitive intelligence professional Glen Brynteson will be joining the 2013 Board of the Strategic and Competitive Intelligence Professionals’ (SCIP) organization in January.
Fri. January 4, 2013
Austin SCIP and Market Awareness Present: VP of Frost & Sullivan, Richard Sear
Richard Sear will visit the Austin SCIP (Strategic and Competitive Intelligence Professionals) Chapter to share his expertise and present his highly rated, thought provoking talk on Mega Trends at 6:00 p.m. on October 25th, 2012.
Wed. September 19, 2012


                                 May 2013: VoB Featured Commercial


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