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| | | | | | | Market Awareness is a one-of-a-kind Voice of the Customer (VoC) intelligence company that leverages their unique skill sets to drive value. VoC is one of the top goals driving today's customer engagement strategies. | The ability to track key indices/trends in real time permits companies to identify more strategic and tactical opportunities, to capitalize on them sooner, and to evaluate the actual impact of new initiatives with greater speed and clarity. | A first glance at the VoC intelligence offerings and delivery technology platform that uniquely enable Market Awareness to pull back the curtain on Competitive Intelligence strategies and customer perspectives. | VoC programs help companies reduce customer turnover and improve sales with existing customers, ultimately resulting in topline revenue growth. Let our clients explain why Market Awareness has earned an industry-leading 98% reference rating over the past 5 years. |
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Market Awareness enables companies to understand their perceived strengths and weaknesses and properly position themselves against their competition to win, maintain and retain clients Voice of the Customer (VoC) programs enable businesses to access the minds of their buyers. The intelligence gathered in the process is used by numerous stakeholders within the organization to develop strategic plans, marketing plans, launch new products, train service personnel and support sales conversations
|  | Companies successfully leveraging VoC programs within their customer management activities accomplish year-over-year performance gains such as a 28.3% increase in annual company revenue and 14.5% increase in customer satisfaction
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Events as of May 18, 2012
News as of May 18, 2012
Market Awareness Announces New Addition from Frost & Sullivan to Steering Committee
Daniel Ruppar, Director of Healthcare Research at Frost & Sullivan, has joined the SCIP Austin Texas Chapter steering committee. SCIP (Strategic and Competitive Intelligence Professionals) provides an abundance of resources and networking opportunities for anyone interested in the vital and emerging field of Competitive Intelligence.
Sun. April 29, 2012 | Market Awareness Sponsors Another Successful SCIP Event
The Austin SCIP (Strategic and Competitive Intelligence Professionals) Chapter hosted a networking event on March 1 including a presentation by Dr. Jay Paap, a pioneer in the competitive intelligence field. Jay presented "Using CI to Support Innovation" to an audience of over 80 from the Austin and San Antonio corridor.
Sat. March 17, 2012 | Market Awareness and Austin SCIP Present: Dr. Jay Paap, Using Intelligence to Support Innovation
CI and innovation are two powerful tools that firms can use to grow their businesses. Unfortunately, many fail to understand the critical link between them. This presentation will explain the logic of CI and the dynamics of innovation to show how they can work together to drive growth.
Thu. March 1, 2012 |
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| Feb 17th, 2012: Featured Commercial
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